There are over 6.92 billion smartphone users today, with over 98% using Android or iOS devices. With billions of users, many companies focus their advertising efforts on mobile users.
Mobile advertising makes your ads more likely to accommodate smartphone users better. They're also more likely to be viewed frequently, as many people use their mobile phones multiple times throughout the day.
But how do you accommodate the difference between iOS and Android users? This is where iOS and Android targeting comes in.
iOS vs. Android Targeting
iPhone 13 Pro Pacific Blue
Samsung Galaxy Z Fold 3
Apple Airtag with leather case by Khacten.com
Photo by Thai Nguyen / Unsplash
First-time users of mobile targeting often ask, "Should I target iOS or Android users?" It's a fair question. Both have their own advantages. One operating system may be more popular in a particular country, while another may hold the loyalty of a demographic.
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