The distributor of Scott Adams' Dilbert comic strip, Andrews McMeel Universal, announced Sunday it was severing ties with the cartoonist.
This came after Adams urged white people "to get the hell away from Black people" during a racist rant on his online video program last week, during which he labeled Black people a "hate group."
The Washington Post, The Los Angeles Times and other newspapers across the country had already announced they would no longer carry the syndicated comic strip.
Adams opens the episode of the online program discussing the presidential bid by Republican multimillionaire entrepreneur Vivek Ramaswamy. Then, 13 minutes into the video, Adams began his screed by citing the results of a recent public opinion poll conducted by the conservative-leaning Rasmussen Reports.
By telephone and online, the group surveyed a thousand American adults, with this question: "Do you agree or disagree with this statement, 'It's OK to be white'?"
The report found that 72% of the respondents agreed, including 53% who are Black. Some 26% of Black respondents disagreed, and 21% said they are "not sure." The poll also found that 79% of all the respondents agreed with the statement "Black people can be racist too."
The statement "It's OK to be white" has been repeated on right-wing websites and in speeches. The Anti-Defamation League has denounced it as a hate chant.
On his YouTube livestream program, Real Coffee with Scott Adams, the cartoonist said the results of that poll demonstrate the country's racial tensions "can't be fixed."
Adams previously claimed he was a victim of racism in Hollywood and corporate America. He was also a vocal supporter of Donald Trump. For three decades, he produced his comic strip Dilbert, which satirizes office culture. According to Andrews McMeel Syndication, Dilbert appeared in 2,000 newspapers in 65 countries and 25 languages.
Adams has made news for other controversial statements, including questioning the accuracy of the Holocaust death toll.
On his video show last week, the 65 year old said he had been identifying as Black "because I like to be on the winning team," and that he used to help the Black community. Adams said the results of the Rasmussen poll changed his mind.
"It turns out that nearly half of that team doesn't think I'm okay to be white," he said, adding that he would re-identify as white. "I'm going to back off from being helpful to Black America because it doesn't seem like it pays off," he said. "I get called a racist. That's the only outcome. It makes no sense to help Black Americans if you're white. It's over. Don't even think it's worth trying."
"I'm not saying start a war or do anything bad," he added. "Nothing like that.
I'm just saying get away. Just get away."
Editor Chris Quinn, of cleveland.com/The Plain Dealer in Cleveland, called Adams' video statement "hateful and racist."
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