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Email marketing lets you efficiently target millions of users, and it's reasonably inexpensive to do so. As long as you have a funnel where you consistently grow your following, you can use email marketing to scale your marketing efforts efficiently.
However, almost everyone uses email marketing, making it difficult to stand out in an inbox where dozen, if not hundreds, of other brands are jockeying for your reader's attention.
Thankfully, there's one tool you can use to make email marketing better: short links. Here's how to use this deceptively simple tool to supercharge your email marketing strategy.
Find Your Email Open Rate
One of the downsides to email marketing is the spam folder. Email marketing can seem bland and monotonous to a user when done poorly. If you don't know your open email rate, most of your emails could be led directly to your users' spam folders.
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Short links have a feature that can tell you how many of your emails have been opened. This will tell you whether your email marketing strategy is adequate or if you're advertising to the right people. In any case, learning whether or not your advertising reaches your users' eyes is helpful.
Don't let all your efforts end up in the spam folder; ensure your emails are being interacted with. To know more about this feature, check out our guide on how Short.io tracks your email open rate.
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