A shorter link looks neater, offers additional tools for analytics, and fits great on social media. But some of them might seem spammy. And if visitors don’t see a brand name in the link, they may not be brave enough to click on it.
So, are shortened links worth it? Why do webmasters still use them and why should you? We’ll review the types of such links and their advantages in this article. Maybe they aren’t suitable for every occasion, but in a lot of cases, you can win by opting for a great link shortener.
What’s a Link Shortener?
It’s a service where you insert your long link and get a short version to use on social media or for backlinking. The choice of such a service is very important and depends on your goals. If it’s a link for an anchor and you just want additional analysis or another purpose, the only thing that matters is reliability.
Some services just disappear, leaving you with tons of non-working backlinks.
But if you want the link to be your anchor, you need a custom service. It allows you to create a neat link without random letters and suspicious looks. About that, in the next section!
The 3 Types of Short Links
Now, these types may seem a bit similar but pay attention to the differences, and you’ll get it:
1. Natural.
You can find a natural short link or two on any website. It’s a domain.com/aboutus kind of link. Such a type doesn’t have any additional tags for analysis.
2. Third-party.
A third-party link is a short one provided by another service. Have you ever seen links starting with bit.ly? That’s it. The drawback here is that no one sees the name of your domain.
3. Custom.
Many websites allow you to create custom links just for you. Create a domain and write a short version of the name of the article or page. Thus, people will see your website name and recognize you.
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